25

In 2009, Anja Rubik started 25 with now-husband Sasha Knezevic, and today in Cannes she's relaunching it, dedicating the reborn magazine to the art of erotica. Inspired by the aesthetic seen in 70s women's erotica magazine Viva, along with vintage Playboy and Penthouse, the new 25 is going to be all ass AND class. 
The first issue is shot entirely by women with contributors including Annie Leibovitz, Ellen von Unwerth and Inez van Lamsweerde. It’s going be 300 pages, with no advertising.